Content Strategy

A list of resources on “Content Strategy”, the fairly new discipline we practice, or a more specialized term for “Communications Consultant”.

OVERVIEW
A Content Strategy Knol – a basic definition and outline of the discipline. Best place to start.
Content Strategist Skillset – the discipline’s career profile along its relationship to others

BLOGS
Content Marketing Institute – probably the most robust site dedicated to the community
The Content Strategist – From Contently
Content Strategy Hub - former accountant turned internet marketing specialist
Predicate – Running feed on editorial & content
Scatter/Gather – from Razorfish
Web Content Strategy – Richard Sheffield’s blog
Brain Traffic - Kristina Halvorson ‘s company blog
Contentini – Amy and Dan or no longer taking on work, the site says
Content Insights – Atlanta-based consultants Content Science
A List Apart – more like an online magazine
The Content Wrangler – maintained by Scott Able

BOOKS
Content Strategy for the Web - Kristina Halvorson
The Elements of Content Strategy - Erin Kissane
Managing Enterprise Content: a Unified Content Strategy - Ann Rockley
The Web Content Strategist’s Bible - Richard Sheffield
Content Strategy at Work - Margot Bloomstein
Get Content, Get Customers - Joe Pulizzi and Newt Barrett
Content Nation - John Blossom

PRESENTATIONS
Are Content Strategists the Next Corporate Rockstars? - Mark FIdelman
Content Strategy: Why Now? - Rachel Lovinger
Content Strategy on a Shoestring Budget – Carrie Hane Dennison
Content Gone Wild! - Rachel Lovinger
Content Strategy: The Future of Marketing – Kristina Halvorson
Content Strategy: Content is King! - Karen McGrane
Content Strategy FTW - Kristina Halvorson

VIDEOS
18 Content Strategists, 18 Content Strategy Tips
Intelligent Content: Rachel Lovinger and Rahel Bailie Talk Content Strategy
Coca-Cola Content 2020 Part One and Part Two
Social Media Content Strategy at Virtue 2011

PODCASTS
Content Talks – from Brain Traffic.
Content Strategy: Interview with Rahel Bailie
Content Strategy: The Bigger Picture

CONFERENCES
CS Forum – international content strategy forum
ConFab – 2012 in May is already sold out, which kind of frustrating and ridiculous since the program isn’t even listed on the site
Intelligent Content – a lot of the same folks as ConFab
An Event Apart – by A List Apart, 2012 also already sold out months ahead of time
More content strategy conferences listed on Lanyrd.com