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	<title>Percy Group Communications</title>
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	<link>http://percy-group.com</link>
	<description>Strategy &#124; Content &#124; Messaging &#124; Training</description>
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		<title>Eulogy: The Other Side of Writing on Tragedy</title>
		<link>http://percy-group.com/2013/04/18/eulogy/</link>
		<comments>http://percy-group.com/2013/04/18/eulogy/#comments</comments>
		<pubDate>Thu, 18 Apr 2013 17:07:37 +0000</pubDate>
		<dc:creator>percygroupcomm</dc:creator>
				<category><![CDATA[CONTENT]]></category>
		<category><![CDATA[MESSAGING]]></category>
		<category><![CDATA[Slider]]></category>
		<category><![CDATA[Boston Marathon]]></category>
		<category><![CDATA[death]]></category>
		<category><![CDATA[eulogy]]></category>
		<category><![CDATA[funeral]]></category>
		<category><![CDATA[Gabrielle Giffords]]></category>
		<category><![CDATA[speaking]]></category>
		<category><![CDATA[tragedy]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://percy-group.com/?p=1446</guid>
		<description><![CDATA[A eulogy is one of the most difficult forms of writing imaginable. Here are a few points of advice from a personal experience.]]></description>
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		<item>
		<title>6 Empty Words in Public Speaking</title>
		<link>http://percy-group.com/2012/05/10/6-empty-words-in-public-speaking/</link>
		<comments>http://percy-group.com/2012/05/10/6-empty-words-in-public-speaking/#comments</comments>
		<pubDate>Thu, 10 May 2012 21:26:55 +0000</pubDate>
		<dc:creator>percygroupcomm</dc:creator>
				<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Slider]]></category>
		<category><![CDATA[TRAINING]]></category>
		<category><![CDATA[actually]]></category>
		<category><![CDATA[all about]]></category>
		<category><![CDATA[amazing]]></category>
		<category><![CDATA[basically]]></category>
		<category><![CDATA[empty words]]></category>
		<category><![CDATA[in terms of]]></category>
		<category><![CDATA[kind of]]></category>
		<category><![CDATA[public speaking]]></category>
		<category><![CDATA[sort of]]></category>

		<guid isPermaLink="false">http://percy-group.com/?p=1323</guid>
		<description><![CDATA[Want to improve the flow and impact of your speech? Eliminate these empty words from your public speaking performance.]]></description>
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		<item>
		<title>TED Tuesdays: Larry Burns and the future of cars</title>
		<link>http://percy-group.com/2012/05/01/ted-tuesdays-larry-burns-and-the-future-of-cars/</link>
		<comments>http://percy-group.com/2012/05/01/ted-tuesdays-larry-burns-and-the-future-of-cars/#comments</comments>
		<pubDate>Wed, 02 May 2012 00:47:07 +0000</pubDate>
		<dc:creator>percygroupcomm</dc:creator>
				<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Slider]]></category>
		<category><![CDATA[TED Tuesdays]]></category>
		<category><![CDATA[TRAINING]]></category>
		<category><![CDATA[automobiles]]></category>
		<category><![CDATA[fuel cells]]></category>
		<category><![CDATA[home fueling stations]]></category>
		<category><![CDATA[hydrogen]]></category>
		<category><![CDATA[idle-time power generation]]></category>
		<category><![CDATA[Larry Burns]]></category>
		<category><![CDATA[Meisner technique]]></category>
		<category><![CDATA[monotone voice]]></category>
		<category><![CDATA[swarm networks]]></category>
		<category><![CDATA[TEDtalks]]></category>

		<guid isPermaLink="false">http://percy-group.com/?p=1308</guid>
		<description><![CDATA[“TED Tuesdays” is our recurring series on public speaking, specifically breaking down TED talks. This week, we take a look at a talk from TED2005 by Larry Burns of General Motors on the future of cars.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>9 Lessons from Bad RFP Responses</title>
		<link>http://percy-group.com/2012/04/30/9-lessons-from-a-bad-rfp-response/</link>
		<comments>http://percy-group.com/2012/04/30/9-lessons-from-a-bad-rfp-response/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 18:42:00 +0000</pubDate>
		<dc:creator>percygroupcomm</dc:creator>
				<category><![CDATA[Linguistics]]></category>
		<category><![CDATA[MESSAGING]]></category>
		<category><![CDATA[Slider]]></category>
		<category><![CDATA[customize]]></category>
		<category><![CDATA[cut and paste]]></category>
		<category><![CDATA[deliverables]]></category>
		<category><![CDATA[feels bad man]]></category>
		<category><![CDATA[feels good man]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[jargon]]></category>
		<category><![CDATA[linguistics]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[mistakes]]></category>
		<category><![CDATA[RFP]]></category>
		<category><![CDATA[technical]]></category>
		<category><![CDATA[ten dollar words]]></category>
		<category><![CDATA[we versus you]]></category>

		<guid isPermaLink="false">http://percy-group.com/?p=1294</guid>
		<description><![CDATA[If you want to write a successful response to a request for proposal (RFP), avoid these 9 mistakes.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Secrets of Viral Video</title>
		<link>http://percy-group.com/2012/04/26/secrets-of-viral-video/</link>
		<comments>http://percy-group.com/2012/04/26/secrets-of-viral-video/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 23:08:34 +0000</pubDate>
		<dc:creator>percygroupcomm</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[CONTENT]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Slider]]></category>
		<category><![CDATA[STRATEGY]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://percy-group.com/?p=1279</guid>
		<description><![CDATA[Video is a growing part of most organization's marketing strategy. But what are the secrets behind videoing going" viral"? The answer is a number of factors including optimization, neuromarketing, and luck.]]></description>
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		<title>TED Tuesdays: Rory Sutherland on &#8216;Being an Ad Man&#8217;</title>
		<link>http://percy-group.com/2012/04/24/ted-tuesdays-rory-sutherland-on-being-an-ad-man/</link>
		<comments>http://percy-group.com/2012/04/24/ted-tuesdays-rory-sutherland-on-being-an-ad-man/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 18:46:59 +0000</pubDate>
		<dc:creator>percygroupcomm</dc:creator>
				<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Slider]]></category>
		<category><![CDATA[TED Tuesdays]]></category>
		<category><![CDATA[TRAINING]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Madmen]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[reality]]></category>
		<category><![CDATA[Rory Sutherland]]></category>
		<category><![CDATA[TED Tuesday]]></category>
		<category><![CDATA[TEDtalks]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://percy-group.com/?p=1263</guid>
		<description><![CDATA[“TED Tuesday” is our recurring series on public speaking, specifically breaking down TED talks. This week, we examine Rory Sutherland in 2009 discussing “Life Lessons from an Ad Man.”]]></description>
		<wfw:commentRss>http://percy-group.com/2012/04/24/ted-tuesdays-rory-sutherland-on-being-an-ad-man/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Lost Art of Asking Questions</title>
		<link>http://percy-group.com/2012/04/23/the-lost-art-of-asking-questions/</link>
		<comments>http://percy-group.com/2012/04/23/the-lost-art-of-asking-questions/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 05:14:13 +0000</pubDate>
		<dc:creator>percygroupcomm</dc:creator>
				<category><![CDATA[Linguistics]]></category>
		<category><![CDATA[MESSAGING]]></category>
		<category><![CDATA[Slider]]></category>

		<guid isPermaLink="false">http://percy-group.com/?p=1266</guid>
		<description><![CDATA[Asking questions, in any context, has become a lost art. Whether you are in the position of journalist, or consultant, or group member, or job applicant, or any other situation that requires you gather information to use to your advantage, you have only two things at your disposal: background and questions.]]></description>
		<wfw:commentRss>http://percy-group.com/2012/04/23/the-lost-art-of-asking-questions/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Rethinking Happiness in the Workplace</title>
		<link>http://percy-group.com/2012/04/21/rethinking-happiness-in-the-workplace/</link>
		<comments>http://percy-group.com/2012/04/21/rethinking-happiness-in-the-workplace/#comments</comments>
		<pubDate>Sat, 21 Apr 2012 16:16:52 +0000</pubDate>
		<dc:creator>percygroupcomm</dc:creator>
				<category><![CDATA[OTHER]]></category>
		<category><![CDATA[Slider]]></category>

		<guid isPermaLink="false">http://percy-group.com/?p=1255</guid>
		<description><![CDATA[Happiness is the single most important thread running through our daily lives. It’s also probably the world’s most elusive concept. What exactly is it? How do we define it? How do we achieve it and, more unclear, how do we make it last?]]></description>
		<wfw:commentRss>http://percy-group.com/2012/04/21/rethinking-happiness-in-the-workplace/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 Problems with Your Marketing Postcards</title>
		<link>http://percy-group.com/2012/04/17/4-problems-with-your-marketing-postcards/</link>
		<comments>http://percy-group.com/2012/04/17/4-problems-with-your-marketing-postcards/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 16:26:53 +0000</pubDate>
		<dc:creator>percygroupcomm</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[CONTENT]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Infographics]]></category>
		<category><![CDATA[MESSAGING]]></category>
		<category><![CDATA[Slider]]></category>

		<guid isPermaLink="false">http://percy-group.com/?p=1154</guid>
		<description><![CDATA[Recently, a client asked me to look at their array of marketing postcards, those 5.5 x 8.5-inch promo pieces you frequently find at events, commonly at tradeshow booths or on display tables. They&#8217;re referred to as either “takeaways” or “leave-behinds”, which do not sound like the same thing and furthermore serves as an indication of their [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>5 Words You&#8217;re Using Wrong</title>
		<link>http://percy-group.com/2012/04/12/5-words-youre-using-wrong/</link>
		<comments>http://percy-group.com/2012/04/12/5-words-youre-using-wrong/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 20:51:25 +0000</pubDate>
		<dc:creator>percygroupcomm</dc:creator>
				<category><![CDATA[Linguistics]]></category>
		<category><![CDATA[MESSAGING]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Slider]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[30000 foot view]]></category>
		<category><![CDATA[buzzwords]]></category>
		<category><![CDATA[catchphrases]]></category>
		<category><![CDATA[concretize]]></category>
		<category><![CDATA[curation]]></category>
		<category><![CDATA[dynamic]]></category>
		<category><![CDATA[ignite dc]]></category>
		<category><![CDATA[knowing is half the battle]]></category>
		<category><![CDATA[leverage]]></category>
		<category><![CDATA[synergy]]></category>

		<guid isPermaLink="false">http://percy-group.com/?p=1113</guid>
		<description><![CDATA[It&#8217;s no secret that I abhor a large chunk of popular business language. In fact, I recently did a talk on some of these terms, not just from the business world, but from life in general. Buzzwords and catchphrases serve one purpose: smokescreens. They are shorthand for legitimate ideas, but the more they&#8217;re used, the more [...]]]></description>
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		<slash:comments>2</slash:comments>
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