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Eulogy: The Other Side of Writing on Tragedy
A eulogy is one of the most difficult forms of writing imaginable. Here are a few points of advice from a personal experience.
6 Empty Words in Public Speaking
Want to improve the flow and impact of your speech? Eliminate these empty words from your public speaking performance.
TED Tuesdays: Larry Burns and the future of cars
“TED Tuesdays” is our recurring series on public speaking, specifically breaking down TED talks. This week, we take a look at a talk from TED2005 by Larry Burns of General Motors on the future of cars.
9 Lessons from Bad RFP Responses
If you want to write a successful response to a request for proposal (RFP), avoid these 9 mistakes.
Secrets of Viral Video
Video is a growing part of most organization’s marketing strategy. But what are the secrets behind videoing going” viral”? The answer is a number of factors including optimization, neuromarketing, and luck.
TED Tuesdays: Rory Sutherland on ‘Being an Ad Man’
“TED Tuesday” is our recurring series on public speaking, specifically breaking down TED talks. This week, we examine Rory Sutherland in 2009 discussing “Life Lessons from an Ad Man.”
The Lost Art of Asking Questions
Asking questions, in any context, has become a lost art. Whether you are in the position of journalist, or consultant, or group member, or job applicant, or any other situation that requires you gather information to use to your advantage, you have only two things at your disposal: background and questions.
Rethinking Happiness in the Workplace
Happiness is the single most important thread running through our daily lives. It’s also probably the world’s most elusive concept. What exactly is it? How do we define it? How do we achieve it and, more unclear, how do we make it last?
4 Problems with Your Marketing Postcards
Recently, a client asked me to look at their array of marketing postcards, those 5.5 x 8.5-inch promo pieces you frequently find at events, commonly at tradeshow booths or on display tables. They’re referred to as either “takeaways” or “leave-behinds”, which do not sound like the same thing and furthermore serves as an indication of their [...]
5 Words You’re Using Wrong
It’s no secret that I abhor a large chunk of popular business language. In fact, I recently did a talk on some of these terms, not just from the business world, but from life in general. Buzzwords and catchphrases serve one purpose: smokescreens. They are shorthand for legitimate ideas, but the more they’re used, the more [...]
