Category: Video
Secrets of Viral Video
Video is a growing part of most organization’s marketing strategy. But what are the secrets behind videoing going” viral”? The answer is a number of factors including optimization, neuromarketing, and luck.
The Last Question to Ask Before You Publish That Content
“Did we produce this because it adds to the conversation or because we thought it was “good to have”? Of course, it’s not necessarily the last question you WILL ask, as answering it brings up a few others you must address in order to justify your response (especially if your response is the former). And [...]
What Is “Digital Fitness?”
Back in January, I attended the What’s Next DC conference, a one-day meeting at GW that brought together a few hundred social media, mobile marketing, and digital content professionals. With camcorder in hand, I conducted over an hours worth of interviews at the conference on a range of topics. One of the concepts I hadn’t [...]
The 7 Types of Video
As part of my NetSquared talk (and hopefully future talks along the same lines), I wanted to break down the various forms that nonprofits, NGOs, and small businesses cause use video to their advantage. Part of that involves recognizing choice. What types of video strategies are out there? Or, into what categories could you break [...]
Recap of Video Session
Last week, I co-presented a session on video communications called “Leveraging Video for Social Change” for NetSquared at Affinity Lab. Thanks to those of you who attended, we had a lively discussion during and after. You can see my presentation here, although because I typically follow Seth Godin’s advice about powerpoints, my slides are image [...]
