Category: CONTENT
Eulogy: The Other Side of Writing on Tragedy
A eulogy is one of the most difficult forms of writing imaginable. Here are a few points of advice from a personal experience.
Secrets of Viral Video
Video is a growing part of most organization’s marketing strategy. But what are the secrets behind videoing going” viral”? The answer is a number of factors including optimization, neuromarketing, and luck.
4 Problems with Your Marketing Postcards
Recently, a client asked me to look at their array of marketing postcards, those 5.5 x 8.5-inch promo pieces you frequently find at events, commonly at tradeshow booths or on display tables. They’re referred to as either “takeaways” or “leave-behinds”, which do not sound like the same thing and furthermore serves as an indication of their [...]
The Last Question to Ask Before You Publish That Content
“Did we produce this because it adds to the conversation or because we thought it was “good to have”? Of course, it’s not necessarily the last question you WILL ask, as answering it brings up a few others you must address in order to justify your response (especially if your response is the former). And [...]
Greg Roth at Ignite DC #9
Back in late February, we applied to speak at Ignite DC, edition #9, and got accepted. From the Ignite website, here’s the write-up on our topic: As the information age has exploded, so has the use of tired, worn-out catchphrases and buzzwords. They show up virtually everywhere, from casual conversation to social media to the worlds [...]
Word Counts and Copy Length for Mobile and Web
Is there an optimal word count for mobile sites? Spurred by a recent posting in the Content Strategy Google Group, I decided to find out more about the number of words a user wants or expects when visiting a web page or a mobile site. Unfortunately, at first glance, the research is pretty slim. First the [...]
Mom & Pop Content Strategy
Most of the time, when folks talk about content strategy, they mean web-based and digital communications. However, a broader definition would encompass avenues offline as well. Even something as simple as menus at a restaurant can exhibit characteristics that mark thoughtful content. Content strategy is everywhere. Tucked inside a small space in an alley off 9th [...]
Social Media As 90s Grunge Bands
In a relatively short time, social media and networking sites have become ubiquitous. Chances are, they play some role in your live each day, by conversation, event, or just passive consumption of content. But, what may seem like a phenomenon is really just part of the boom and bust cycle of pop culture. While no [...]
What Is “Digital Fitness?”
Back in January, I attended the What’s Next DC conference, a one-day meeting at GW that brought together a few hundred social media, mobile marketing, and digital content professionals. With camcorder in hand, I conducted over an hours worth of interviews at the conference on a range of topics. One of the concepts I hadn’t [...]
Infographics: Do We Need Them?
I recent filled out the Miscellany page in the Resources section of this site with some infographics on content strategy, an attempt to bring a visual element to my site outside of video. Thanks in part to the explosion of Pinterest, infographics are en vogue around the web and in business communication. As a content [...]
