Archive for March, 2012
Greg Roth at Ignite DC #9
Back in late February, we applied to speak at Ignite DC, edition #9, and got accepted. From the Ignite website, here’s the write-up on our topic: As the information age has exploded, so has the use of tired, worn-out catchphrases and buzzwords. They show up virtually everywhere, from casual conversation to social media to the worlds [...]
Word Counts and Copy Length for Mobile and Web
Is there an optimal word count for mobile sites? Spurred by a recent posting in the Content Strategy Google Group, I decided to find out more about the number of words a user wants or expects when visiting a web page or a mobile site. Unfortunately, at first glance, the research is pretty slim. First the [...]
Public Speaking 101 (Part 3 of 3)
The performance aspect of your talk is often overlooked, yet critical for capturing the minds of your audience. Here is an introduction to 5 key areas. Know the Room One of my biggest speaking gigs came in front of 3500 folks in a hotel ballroom in Atlanta (pic). I knew this ahead time, but didn’t [...]
Public Speaking 101 (Part 2 of 3)
Speech Content Content matters. But simply piling on content means eventually, it doesn’t matter. What you say in your speech is important, but how you say it and how you arrived at the content you’re presenting is equally urgent. Remember, you content is simply the product of a series of choices you need to make [...]
Public Speaking 101 (Part 1 of 3)
Last night, I taught a Public Speaking 101 class through Knowledge Commons DC, as a test run for a longer class I’m developing in the near future. I’m going to recount the content of my class in a series of posts here. This is the first in that series (more on how many parts once [...]
Mom & Pop Content Strategy
Most of the time, when folks talk about content strategy, they mean web-based and digital communications. However, a broader definition would encompass avenues offline as well. Even something as simple as menus at a restaurant can exhibit characteristics that mark thoughtful content. Content strategy is everywhere. Tucked inside a small space in an alley off 9th [...]
Social Media As 90s Grunge Bands
In a relatively short time, social media and networking sites have become ubiquitous. Chances are, they play some role in your live each day, by conversation, event, or just passive consumption of content. But, what may seem like a phenomenon is really just part of the boom and bust cycle of pop culture. While no [...]
